nell creative http://www.nellcreative.com Digital, Business, Marketing Fri, 17 Nov 2017 10:39:37 +0000 en-GB hourly 1 immersion http://www.nellcreative.com/immersion/ http://www.nellcreative.com/immersion/#respond Fri, 17 Nov 2017 10:29:51 +0000 https://www.nellcreative.com/?p=212676 The post immersion appeared first on nell creative.

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Immersion

When I first approach a new project I have a process that I follow to help me get the best out of my research.

Immersion – here I take a large step back from our initial discussions. I research all the local competitors and what they are saying on their websites. Then I look further afield at more of the bigger names. This part of the process can often be irritating for clients because they think I am going backwards but in fact this is all part of me understanding the bigger picture. Also remember that you are very close to your business and I am coming in with fresh eyes. I want to challenge you on lots of things to make sure we are not missing an opportunity, however small, to hook a potential client in with one offering when in fact we want to get across a better offering.

Shaking it up

Next I like to draft out some copy. Of course the copy on the current site (if there is one) is taken into account but I want to come across with a tone of voice that suits your brand. So here I will be shaking things up a lot and suggesting changes, call to actions and really understanding the main point of each page.

Fine tuning

With websites there is a fine balance between having enough content, 300 words is the recommended amount for cornerstone content. But of course sometimes it just doesn’t seem feasible to have that much on each page. However with some careful content planning this can be achieved without compromising on the design.

 

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LSV Gardens gets a makeover http://www.nellcreative.com/lsv-gardens-gets-makeover/ http://www.nellcreative.com/lsv-gardens-gets-makeover/#respond Thu, 16 Nov 2017 08:33:07 +0000 https://www.nellcreative.com/?p=212669 The post LSV Gardens gets a makeover appeared first on nell creative.

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Lorenzo from LSV Gardens is a long-standing client of mine. He is used to do garden transformations for his clients and it was my turn to do a make-over of his website.

The brief was a crisp, clean, minimalist website with beautiful images and minimal text.

 

image composition is stunning I think!!! I love the addition on the Ready Token section and I think the italian garden looks great considering it was only planted in May this year.

Thank you both again the web site looks amazing!!!

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Testimonial – Sustainability at University of Gloucestershire http://www.nellcreative.com/testimonial-sustainability-university-gloucestershire/ http://www.nellcreative.com/testimonial-sustainability-university-gloucestershire/#respond Thu, 16 Nov 2017 07:32:50 +0000 https://www.nellcreative.com/?p=212666 The post Testimonial – Sustainability at University of Gloucestershire appeared first on nell creative.

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“Natalie helped us create a new website that is engaging, user-friendly and distinctive but also sits well with our existing University branding. Her approach is both professional and personable, listening to our needs and ideas as well as suggesting creative solutions.

Our challenge was that we needed website that holds lots of diverse content and in an area that is notoriously hard to communicate. It has to appeal to varied audiences including our staff, students, and external stakeholders. Natalie provided a creative and cost-effective solution for us, and we are really pleased with the finished result – a website which is very easy both to use and to edit. She worked effectively with our whole team and provided valued experience for our student intern too – highly recommended.”

Dr Alex, Ryan
Director of Sustainability, University of Gloucestershire

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Testimonial – Projects in Plain English http://www.nellcreative.com/testimonial-projects-plain-english/ http://www.nellcreative.com/testimonial-projects-plain-english/#respond Tue, 17 Oct 2017 11:22:41 +0000 https://www.nellcreative.com/?p=1 The post Testimonial – Projects in Plain English appeared first on nell creative.

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“The Challenge
Benchmark was looking for a way of promoting its training services to a range of clients in the public and commercial sectors. Traditional postal and email shot campaigns had produced poor results.

The Solution
The Nell Creative team worked closely with us to review a range of options for campaigns based around digital social media. Their recommended solution was a campaign based around a new website, an enhanced presence on LinkedIn followed by a series of targeted LinkedIn advertisement campaign. The aim of the campaign was to attract traffic to the new website.

Once we had agreed the solution Nell Creative produced a comprehensive marketing plan and guided us through the use of social media as a marketing tool, an area in which we had little experience. They were extremely responsive to our needs during the development of the marketing campaign and the result was a truly collaborative effort. They are a great team to work with and offer a wide range of skills that complements their overall expertise in digital marketing. These include print design and copywriting.

The Result
The campaign is about to be launched on time and within the agreed budget. Although we will not be able to assess the full impact for another three months I am very happy with the coherent and cost-effective solution that Nell Creative has developed for us.”

Stephen Tofts, Director
Benchmark Training & Development

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